Anno

Web design and development, digital marketing, SEO

Web design and development, digital marketing, SEO

(UK)
Shine, Harehills Rd, Leeds LS8 5HS
+44 113 418 2678

(DE)
Machabäerstr. 28, 50678 Köln
+49 221 9602 3596

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© 2019 Anno Group

Fibre optic cables

90% increase in organic traffic in three months

  • Client: Global ICT solutions providerNDA
  • Services: link profile audit, link building
  • Year: 2019 - ongoing

The client is a leading provider of information and communications technology solutions with operations worldwide.

While their primary website is hosted on an authority domain with dozens of sub-domains serving each of their divisions, they also have a number of separate domains for niche products and company subsidiaries. Following Anno's successful off-page optimisation work for the company's optical transmission and marine engineering subsidiary, we've been engaged to replicate this work across a number of group websites.

We've seen search visibility and visits derived from organic search increase substantially for each of the projects we're involved in, including a 90% increase in organic clicks for the website focusing on submarine cables. Due to the nature of the business we have limited insight regarding impact on sales and brand recognition, but we understand that the improvement is considerable and have been rewarded with a contract to continue our work into 2020.

Outdoor clothing retailer

120% increase in online sales in three months

  • Client: Outdoor clothing retailerNDA
  • Services: link building, on-page optimisation, trust signals
  • Year: 2019 - ongoing

The client is an outdoor clothing retailer with a high street presence and long-established online retail offering. Due to pressures on the high street the business felt it necessary to reduce their store estate and focus on growing online sales.

We advised that they consolidate several websites around a single domain and worked alongside their development partner to improve user experience. We then implemented aggressive off-page optimisation, on-page optimisation and provided consultancy on how best to improve trust signals.

Off-page optimisation meant that the domain achieved parity with better performing competitors inside 60 days, with clicks from organic search increasing 40% during that period. Since we began work on the project in May 2019, unique sessions have increased 105% and online sales have grown almost 120% thanks also to a solid improvement in conversion rate. This trend continues as we support the business in achieving their new, more ambitious goals.

CRAMS

470% increase in organic traffic in less than six months

  • Client: CRAMS (Genilogic)
  • Services: content strategy, development, link building, on-page optimisation, trust signals
  • Year: 2019 - ongoing

Genilogic is the start-up responsible for the development of CRAMS—health and safety management software that makes the world of work safer.

The CRAMS team had an existing site that suffered from poor on-page optimisation and site performance. We led the development of a new site based on the existing aesthetic, but with improved performance. We also utilised off-page optimisation techniques to almost triple their domain's authority, significantly improving the health of their link profile and working to resolve a number of NAP consistency issues.

Improved authority and on-page signals have meant search visibility compared to competitors increased from 0.01% to over 20% in three months. Clicks from organic search have increased almost 470% since we began work and conversions from organic have grown significantly, where in the past no clicks from organic search had converted.

Genilogic are now well-placed to meet their ambitious targets for new customer acquisitions and are growing the business into a market-leader in the provision of tools for health and safety compliance.

M65Jobsearch

300%+ increase in organic traffic in six months

  • Client: M65Jobsearch
  • Services: content strategy, design, development
  • Year: 2019

M65Jobsearch is a leading specialist engineering and manufacturing recruitment agency.

M65's website and job board required a refresh, so we took the opportunity to re-imagine how prospective clients and candidates engaged with the site. We designed two distinct pathways that provided easy access to the functionality visitors required, and developed a WordPress Genesis Framework-based site that was able to accommodate this design.

We also introduced a heavily customised WPJobBoard install to allow M65's staff to post jobs and manage applications with minimal fuss.

In the nine month period since the website's launch in January 2019, and despite limited on-page optimisation, clicks from organic search increased by over 300%. Online applications have increased by approximately 280% in line with the increase in unique visits.

One of M65's stated aims was to have a website that encourages a higher quality of candidate in order to serve their clients better, and they're satisfied this is being achieved.

Reedley Service Centre

280% growth in organic traffic over 12 months

  • Client: Reedley Service Centre
  • Services: content strategy, design, development, on-page optimisation, trust signals
  • Year: 2018 - ongoing

Reedley Service Centre (RSC) is an independent VAG specialist servicing centre located near Burnley, Lancashire.

RSC's existing site had low search visibility for key terms and was failing to convert. We designed and developed a new WordPress Genesis framework-based solution, created new content for the site, carried out a comprehensive SEO audit and implemented on-page optimisation. We also provided consultancy to the business around trust signals and strategies for acquiring reviews.

Following our work the site's search visibility in relation to competitors more than doubled, with clicks from organic search increasing 75% in three months. Over a 12 month period RSC saw a 280% growth in organic clicks and a substantial increase in conversions.

RSC is now the leading independent VAG specialist servicing centre in the North West of England, and on the back of this improvement the business is planning to add four servicing bays to their facility. They've also been able to make significant investment in new equipment and staff training, ensuring they maintain their dominant position in the market.