Services: content strategy, development, link building, on-page optimisation, trust signals
Year: 2019 - ongoing
Genilogic is the start-up responsible for the development of CRAMS—health and safety management software that makes the world of work safer.
The CRAMS team had an existing site that suffered from poor on-page optimisation and site performance. We led the development of a new site based on the existing aesthetic, but with improved performance. We also utilised off-page optimisation techniques to almost triple their domain's authority, significantly improving the health of their link profile and working to resolve a number of NAP consistency issues.
Improved authority and on-page signals have meant search visibility compared to competitors increased from 0.01% to over 20% in three months. Clicks from organic search have increased almost 470% since we began work and conversions from organic have grown significantly, where in the past no clicks from organic search had converted.
Genilogic are now well-placed to meet their ambitious targets for new customer acquisitions and are growing the business into a market-leader in the provision of tools for health and safety compliance.
M65Jobsearch is a leading specialist engineering and manufacturing recruitment agency.
M65's website and job board required a refresh, so we took the opportunity to re-imagine how prospective clients and candidates engaged with the site. We designed two distinct pathways that provided easy access to the functionality visitors required, and developed a WordPress Genesis Framework-based site that was able to accommodate this design.
We also introduced a heavily customised WPJobBoard install to allow M65's staff to post jobs and manage applications with minimal fuss.
In the nine month period since the website's launch in January 2019, and despite limited on-page optimisation, clicks from organic search increased by over 300%. Online applications have increased by approximately 280% in line with the increase in unique visits.
One of M65's stated aims was to have a website that encourages a higher quality of candidate in order to serve their clients better, and they're satisfied this is being achieved.
Reedley Service Centre (RSC) is an independent VAG specialist servicing centre located near Burnley, Lancashire.
RSC's existing site had low search visibility for key terms and was failing to convert. We designed and developed a new WordPress Genesis framework-based solution, created new content for the site, carried out a comprehensive SEO audit and implemented on-page optimisation. We also provided consultancy to the business around trust signals and strategies for acquiring reviews.
Following our work the site's search visibility in relation to competitors more than doubled, with clicks from organic search increasing 75% in three months. Over a 12 month period RSC saw a 280% growth in organic clicks and a substantial increase in conversions.
RSC is now the leading independent VAG specialist servicing centre in the North West of England, and on the back of this improvement the business is planning to add four servicing bays to their facility. They've also been able to make significant investment in new equipment and staff training, ensuring they maintain their dominant position in the market.
CGS Glazing is a leading provider of window and door installation services in the North West of England.
When we were approached by CGS they had several domains focusing on different aspects of their service offering. We consolidated around the most authoritative domain and built a new WordPress Genesis Framework-based site, wrote optimised content and provided consultancy around the importance of trust signals.
This site launched in Summer 2018 and in the 12 month period following Christmas, clicks from organic search increased 590%, largely due to effective on-page optimisation leveraging existing domain authority. Calls to action were also introduced, significantly increasing click-through-rate and conversions derived from organic search.
CGS has seen substantial growth in business following this work and the positive trend continues despite challenges faced by businesses operating in the home improvement market.
Burnley Balancing is an engineering company specialising in the static and dynamic balancing of industrial rotors.
The company was established in 2002 but have never had an online presence, with their success built upon the quality of their service and reputation in the industry. We designed and developed a website based on a custom CMS, writing original content and optimising on-page signals. Off-page optimisation to improve domain authority will also be carried out.
It's early days but subsequent to the site being indexed the company immediately began receiving enquiries derived from organic search, including from large multinationals in the aerospace and manufacturing industries.