590% increase in organic traffic in 2019
- Client: CGS Glazing
- Services: content strategy, design, development, on-page optimisation, trust signals
- Year: 2018 - ongoing
CGS Glazing is a leading provider of window and door installation services in the North West of England.
When we were approached by CGS they had several domains focusing on different aspects of their service offering. We consolidated around the most authoritative domain and built a new WordPress Genesis Framework-based site, wrote optimised content and provided consultancy around the importance of trust signals.
This site launched in Summer 2018 and in the 12 month period following Christmas, clicks from organic search increased 590%, largely due to effective on-page optimisation leveraging existing domain authority. Calls to action were also introduced, significantly increasing click-through-rate and conversions derived from organic search.
CGS has seen substantial growth in business following this work and the positive trend continues despite challenges faced by businesses operating in the home improvement market.
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