470% increase in organic traffic in less than six months
- Client: CRAMS (Genilogic)
- Services: content strategy, development, link building, on-page optimisation, trust signals
- Year: 2019 - ongoing
Genilogic is the start-up responsible for the development of CRAMS—health and safety management software that makes the world of work safer.
The CRAMS team had an existing site that suffered from poor on-page optimisation and site performance. We led the development of a new site based on the existing aesthetic, but with improved performance. We also utilised off-page optimisation techniques to almost triple their domain's authority, significantly improving the health of their link profile and working to resolve a number of NAP consistency issues.
Improved authority and on-page signals have meant search visibility compared to competitors increased from 0.01% to over 20% in three months. Clicks from organic search have increased almost 470% since we began work and conversions from organic have grown significantly, where in the past no clicks from organic search had converted.
Genilogic are now well-placed to meet their ambitious targets for new customer acquisitions and are growing the business into a market-leader in the provision of tools for health and safety compliance.
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