Web design and development, digital marketing, SEO

Web design and development, digital marketing, SEO

Shine, Harehills Rd, Leeds LS8 5HS
+44 113 418 2678

Machabäerstr. 28, 50678 Köln
+49 221 9602 3596

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470% increase in organic traffic in less than six months

  • Client: CRAMS (Genilogic)
  • Services: content strategy, development, link building, on-page optimisation, trust signals
  • Year: 2019 - ongoing

Genilogic is the start-up responsible for the development of CRAMS—health and safety management software that makes the world of work safer.

The CRAMS team had an existing site that suffered from poor on-page optimisation and site performance. We led the development of a new site based on the existing aesthetic, but with improved performance. We also utilised off-page optimisation techniques to almost triple their domain's authority, significantly improving the health of their link profile and working to resolve a number of NAP consistency issues.

Improved authority and on-page signals have meant search visibility compared to competitors increased from 0.01% to over 20% in three months. Clicks from organic search have increased almost 470% since we began work and conversions from organic have grown significantly, where in the past no clicks from organic search had converted.

Genilogic are now well-placed to meet their ambitious targets for new customer acquisitions and are growing the business into a market-leader in the provision of tools for health and safety compliance.