300%+ increase in organic traffic in six months
- Client: M65Jobsearch
- Services: content strategy, design, development
- Year: 2019
M65Jobsearch is a leading specialist engineering and manufacturing recruitment agency.
M65's website and job board required a refresh, so we took the opportunity to re-imagine how prospective clients and candidates engaged with the site. We designed two distinct pathways that provided easy access to the functionality visitors required, and developed a WordPress Genesis Framework-based site that was able to accommodate this design.
We also introduced a heavily customised WPJobBoard install to allow M65's staff to post jobs and manage applications with minimal fuss.
In the nine month period since the website's launch in January 2019, and despite limited on-page optimisation, clicks from organic search increased by over 300%. Online applications have increased by approximately 280% in line with the increase in unique visits.
One of M65's stated aims was to have a website that encourages a higher quality of candidate in order to serve their clients better, and they're satisfied this is being achieved.
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