Anno

Web design and development, digital marketing, SEO

Web design and development, digital marketing, SEO

(UK)
Shine, Harehills Rd, Leeds LS8 5HS
+44 113 418 2678

(DE)
Machab√§erstr. 28, 50678 Köln
+49 221 9602 3596

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© 2019 Anno Group

Outdoor clothing retailer

120% increase in online sales in three months

  • Client: Outdoor clothing retailerNDA
  • Services: link building, on-page optimisation, trust signals
  • Year: 2019 - ongoing

The client is an outdoor clothing retailer with a high street presence and long-established online retail offering. Due to pressures on the high street the business felt it necessary to reduce their store estate and focus on growing online sales.

We advised that they consolidate several websites around a single domain and worked alongside their development partner to improve user experience. We then implemented aggressive off-page optimisation, on-page optimisation and provided consultancy on how best to improve trust signals.

Off-page optimisation meant that the domain achieved parity with better performing competitors inside 60 days, with clicks from organic search increasing 40% during that period. Since we began work on the project in May 2019, unique sessions have increased 105% and online sales have grown almost 120% thanks also to a solid improvement in conversion rate. This trend continues as we support the business in achieving their new, more ambitious goals.