280% growth in organic traffic over 12 months
- Client: Reedley Service Centre
- Services: content strategy, design, development, on-page optimisation, trust signals
- Year: 2018 - ongoing
Reedley Service Centre (RSC) is an independent VAG specialist servicing centre located near Burnley, Lancashire.
RSC's existing site had low search visibility for key terms and was failing to convert. We designed and developed a new WordPress Genesis framework-based solution, created new content for the site, carried out a comprehensive SEO audit and implemented on-page optimisation. We also provided consultancy to the business around trust signals and strategies for acquiring reviews.
Following our work the site's search visibility in relation to competitors more than doubled, with clicks from organic search increasing 75% in three months. Over a 12 month period RSC saw a 280% growth in organic clicks and a substantial increase in conversions.
RSC is now the leading independent VAG specialist servicing centre in the North West of England, and on the back of this improvement the business is planning to add four servicing bays to their facility. They've also been able to make significant investment in new equipment and staff training, ensuring they maintain their dominant position in the market.
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